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Rs. 285

ImprintPortfolioPublication Year2017 JanuaryAuthored ByHarish BhatLanguage EnglishBinding HardcoverP...

Order now to send this gift to India, delivered in approximately 3 business days, depending upon the product and city.
ImprintPortfolioPublication Year2017 JanuaryAuthored ByHarish BhatLanguage EnglishBinding HardcoverPublisher Penguin Random House IndiaISBN 9780670089758 0670089753Edition 1 2017Pages 272Out of curiosity comes everythingSteve Jobs from Apple to Tata Tea many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives for a marketer curiosity shapes the way one looks at products and their branding in innovative ways. In his new book Harish Bhat brings his expertise on branding communication and consumer insights to bear on a rapidly developing consumerfacing arena exploring more than fifty products places people books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water) from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper Bhat touches on fascinating areas that marketers are targeting today. Immensely topical this is a pleasurable read that will be of great interest to general readers as well as students and professionals who work in the exciting area of marketing. About the Author Harish Bhat has held several senior roles in the Tata Group over the past thirty years including managing director of Tata Global Beverages and chief operating officer of the Watches and Jewelry businesses of the Titan Company Ltd. An avid marketer he has helped create many successful Tata brands. Harish is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence and later the British Chevening Scholarship for young managers. He writes extensively and is a columnist for the Hindu Business Line and Mint. His first book TataLog was published by Penguin in 2012.
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For Young Married

Rs. 416

India in Love Marriage and Sexuality in the 21st Century (Hardcover) Price Rs.416 India in Love Marr...

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India in Love Marriage and Sexuality in the 21st Century (Hardcover) Price Rs.416 India in Love Marriage and Sexuality in the 21st Centuryis a groundbreaking look at the sexual revolution that is beginning to sweep through urban India. Bestselling author Ira Trivedi travelled from Shillong in the northeast to Chennai in the south Konark in the east to Mumbai in the west and over a dozen other cities and towns in order to gain unprecedented insights into changing sexual mores marriage and love in the 21st century.The book explores the mating habits of young Indians on college campuses and in offices examines the changing face of Indian pornography and prostitution probes Indias gay revolution and delves into history economics and sociology to try and understand how the nation that gave the world the Kamasutra could have become a closed repressed society with a shockingly high incidence of rape and violence against womenthe dark underside to the greater sexual freedom that men and women in our cities have begun to enjoy today.Trivedi goes deep into one of the most enduring institutions of Indian societymarriage and investigates how it is faring in modern times. She interviews marriage brokers astrologers lawyers relationship counsellors love commandos parents and nervous young brides and grooms amongst others to present a nuanced picture of the state of marriage in the country. She discovers that love marriages are skyrocketing and even the ageold arranged marriage is undergoing a transformation. Also on the rise are divorces extramarital affairs open marriages livein relationships and the like.Supporting her eyeopening reportage with hundreds of interviews detailed research authoritative published surveys and discussions with experts on various aspects of sexuality and marriage Trivedi has written a book that is often startling sometimes controversial but is always entertaining and original. India in Lovewill change the way urban Indians view themselves and one another.Interesting Facts An eyeopening look at how marriage and sexuality are changing in 21stcentury India.Supported by analysis from psychologists activists experts on religion history marriage law gay rights.Further illustrated by interviews with hundreds of people in cities and towns across India.Looks at a gamut of issues from love marriage divorce violence against women same sex relationships livein relationships and open marriage prostitution and more. Specifications of India in Love Marriage and Sexuality in the 21st Century (Hardcover) Contributors Authored By Ira Trivedi Book Details Publisher Aleph Book Company Publication Year 2014 ISBN13 9789382277132 ISBN10 9382277137 Language English Binding Hardcover Number of Pages 424 Pages Book Type Non Fiction Book Dimensions Width 6 inch Height 9 inch
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Rs. 170

Million Dollar Arm (Paperback) Price Rs.225 Million Dollar Arm Sometimes to Win You Have to Change t...

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Million Dollar Arm (Paperback) Price Rs.225 Million Dollar Arm Sometimes to Win You Have to Change the Game authored by J. B. Bernstein is a true story that inspired the feature film. Summary of the Book In a country like India where Cricket is revered as a religion there comes a superstar sports agent to find someone with a strong arm to pitch in baseball major leagues. Cricket is played in every gully of this nation. J. B. Bernstein the sports agent is determined to find the Yao Ming of baseball in India. And as a matter of fact practically every other person is unaware of the baseball sport. Bernstein flies to Mumbai to find someone who can swing and throw at a hundred miles an hour. A reality TV show called The Million Dollar Arm will be initiated with a huge cash prize announced to find the first Indian who could sign the contract with one of the American MajorLeague teams. The two Indian men who made it were Rinku Singh and Dinesh Patel. The book is inspiring at every twist and turn. A total pageturner About J. B. Bernstein J. B. Bernstein is a Star Sports Agent and Entrepreneur who was born in New York. He is the Chief Executive Officer of Access Group which is an Athlete Management Company. He is also the Chief Marketing Officer of Seven Figures Management which is an Athlete Representation and Sports Marketing Firm. He was the brilliant brain behind the Indian reality sports TV show The Million Dollar Arm. Specifications of Million Dollar Arm (Paperback) Contributors Authored By J. B. Bernstein Book Details Publisher Simon & Schuster Imprint Simon & Schuster Publication Year 2014 April ISBN13 9781471136221 ISBN10 1471136221 Language English Binding Paperback Number of Pages 240 Pages Dimensions Width 5.04 inch Height 7.80 inch Weight 270 g
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