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For Book Lover

Rs. 285

ImprintPortfolioPublication Year2017 JanuaryAuthored ByHarish BhatLanguage EnglishBinding HardcoverP...

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ImprintPortfolioPublication Year2017 JanuaryAuthored ByHarish BhatLanguage EnglishBinding HardcoverPublisher Penguin Random House IndiaISBN 9780670089758 0670089753Edition 1 2017Pages 272Out of curiosity comes everythingSteve Jobs from Apple to Tata Tea many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives for a marketer curiosity shapes the way one looks at products and their branding in innovative ways. In his new book Harish Bhat brings his expertise on branding communication and consumer insights to bear on a rapidly developing consumerfacing arena exploring more than fifty products places people books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water) from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper Bhat touches on fascinating areas that marketers are targeting today. Immensely topical this is a pleasurable read that will be of great interest to general readers as well as students and professionals who work in the exciting area of marketing. About the Author Harish Bhat has held several senior roles in the Tata Group over the past thirty years including managing director of Tata Global Beverages and chief operating officer of the Watches and Jewelry businesses of the Titan Company Ltd. An avid marketer he has helped create many successful Tata brands. Harish is an alumnus of BITS Pilani and IIM Ahmedabad. He won the IIMA gold medal for scholastic excellence and later the British Chevening Scholarship for young managers. He writes extensively and is a columnist for the Hindu Business Line and Mint. His first book TataLog was published by Penguin in 2012.
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Rs. 670

Specifications of Fifty Shades Trilogy Boxed Set (English) (PACK) Contributors Author E. L. James Bo...

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Specifications of Fifty Shades Trilogy Boxed Set (English) (PACK) Contributors Author E. L. James Book Details Publisher Cornerstone Publication Year 2012 June ISBN13 9780099580577 ISBN10 0099580578 Language English Edition 1st Edition Binding PACK Number of Pages 1296 Pages Dimensions Width 5.51 inch Height 4.13 inch Depth 107 inch Weight 45 g
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For Takes it easy

Rs. 416

India in Love Marriage and Sexuality in the 21st Century (Hardcover) Price Rs.416 India in Love Marr...

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India in Love Marriage and Sexuality in the 21st Century (Hardcover) Price Rs.416 India in Love Marriage and Sexuality in the 21st Centuryis a groundbreaking look at the sexual revolution that is beginning to sweep through urban India. Bestselling author Ira Trivedi travelled from Shillong in the northeast to Chennai in the south Konark in the east to Mumbai in the west and over a dozen other cities and towns in order to gain unprecedented insights into changing sexual mores marriage and love in the 21st century.The book explores the mating habits of young Indians on college campuses and in offices examines the changing face of Indian pornography and prostitution probes Indias gay revolution and delves into history economics and sociology to try and understand how the nation that gave the world the Kamasutra could have become a closed repressed society with a shockingly high incidence of rape and violence against womenthe dark underside to the greater sexual freedom that men and women in our cities have begun to enjoy today.Trivedi goes deep into one of the most enduring institutions of Indian societymarriage and investigates how it is faring in modern times. She interviews marriage brokers astrologers lawyers relationship counsellors love commandos parents and nervous young brides and grooms amongst others to present a nuanced picture of the state of marriage in the country. She discovers that love marriages are skyrocketing and even the ageold arranged marriage is undergoing a transformation. Also on the rise are divorces extramarital affairs open marriages livein relationships and the like.Supporting her eyeopening reportage with hundreds of interviews detailed research authoritative published surveys and discussions with experts on various aspects of sexuality and marriage Trivedi has written a book that is often startling sometimes controversial but is always entertaining and original. India in Lovewill change the way urban Indians view themselves and one another.Interesting Facts An eyeopening look at how marriage and sexuality are changing in 21stcentury India.Supported by analysis from psychologists activists experts on religion history marriage law gay rights.Further illustrated by interviews with hundreds of people in cities and towns across India.Looks at a gamut of issues from love marriage divorce violence against women same sex relationships livein relationships and open marriage prostitution and more. Specifications of India in Love Marriage and Sexuality in the 21st Century (Hardcover) Contributors Authored By Ira Trivedi Book Details Publisher Aleph Book Company Publication Year 2014 ISBN13 9789382277132 ISBN10 9382277137 Language English Binding Hardcover Number of Pages 424 Pages Book Type Non Fiction Book Dimensions Width 6 inch Height 9 inch
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For Book Lover

Rs. 170

Million Dollar Arm (Paperback) Price Rs.225 Million Dollar Arm Sometimes to Win You Have to Change t...

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Million Dollar Arm (Paperback) Price Rs.225 Million Dollar Arm Sometimes to Win You Have to Change the Game authored by J. B. Bernstein is a true story that inspired the feature film. Summary of the Book In a country like India where Cricket is revered as a religion there comes a superstar sports agent to find someone with a strong arm to pitch in baseball major leagues. Cricket is played in every gully of this nation. J. B. Bernstein the sports agent is determined to find the Yao Ming of baseball in India. And as a matter of fact practically every other person is unaware of the baseball sport. Bernstein flies to Mumbai to find someone who can swing and throw at a hundred miles an hour. A reality TV show called The Million Dollar Arm will be initiated with a huge cash prize announced to find the first Indian who could sign the contract with one of the American MajorLeague teams. The two Indian men who made it were Rinku Singh and Dinesh Patel. The book is inspiring at every twist and turn. A total pageturner About J. B. Bernstein J. B. Bernstein is a Star Sports Agent and Entrepreneur who was born in New York. He is the Chief Executive Officer of Access Group which is an Athlete Management Company. He is also the Chief Marketing Officer of Seven Figures Management which is an Athlete Representation and Sports Marketing Firm. He was the brilliant brain behind the Indian reality sports TV show The Million Dollar Arm. Specifications of Million Dollar Arm (Paperback) Contributors Authored By J. B. Bernstein Book Details Publisher Simon & Schuster Imprint Simon & Schuster Publication Year 2014 April ISBN13 9781471136221 ISBN10 1471136221 Language English Binding Paperback Number of Pages 240 Pages Dimensions Width 5.04 inch Height 7.80 inch Weight 270 g
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Rs. 245

Specifications of Train To Pakistan (English) (Paperback) Contributors Author KHUSHWANT SINGH Book D...

For : youth
Order now to send this gift to India, delivered in approximately 3 business days, depending upon the product and city.
Specifications of Train To Pakistan (English) (Paperback) Contributors Author KHUSHWANT SINGH Book Details Publisher Penguin India Imprint PENG MOD CLASSICS Publication Year 2009 February ISBN13 9780143065883 ISBN10 0143065882 Language English Edition 01 Binding Paperback Number of Pages 190 Pages Dimensions Weight 182 g
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Rs. 218

Dead in a Mumbai Minute (Paperback) Price Rs.210 Dead in a Mumbai Minute authored by Madhumita Bhatt...

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Dead in a Mumbai Minute (Paperback) Price Rs.210 Dead in a Mumbai Minute authored by Madhumita Bhattacharyya is a captivating mystery and detective novel. Summary of the Book Reema Ray is a rare combination of beauty and brains. She is a brilliant sleuth who had once impressed the eccentric security professional Shayak Gupta. Reema is given a case in Mumbai &ndash a murder case of an Ashutosh Dhingre a former assistant of the Bollywood superstar Kimaaya Kapoor whose fame is on the decline. Ashutosh was found dead in Kimaaya&rsquos private island. The suspects happen to be the house guests and Kimaaya herself. Reema also learns that Kimaaya was in a relationship with Shayak in the past. Shayak keeps disappearing very often and Reema finds this very unusual. This case is assigned to Reema by the firm Titanium where Shayak works in. How is all this intertwined Does Shayak have anything to do with the murder Will Reema be able solve the case of the year Find out the answers and more in this pageturner mystery novel. About Madhumita Bhattacharyya Madhumita Bhattacharyya is an Indian author and a promising novelist. She was previously associated with The Telegraph newspaper in Calcutta for about ten years interjected by a stretch of time with the nonprofit sector. She is presently working as a freelance writer and editor. She is currently living in Bangalore with her husband and a beautiful baby and is very fond of her manic dog. Her debut book The Masala Murder was published in the year 2012. Dead in a Mumbai Minute is her second novel featuring the same detective protagonist Reema Ray. Specifications of Dead in a Mumbai Minute (Paperback) Contributors Authored By Madhumita Bhattacharyya Book Details Publisher Pan Macmillan India Imprint Pan Publication Year 2014 April ISBN13 9789382616177 ISBN10 9382616179 Language English Edition 1st Binding Paperback Number of Pages 320 Pages Book Type Fiction Book Series & Set Details Series Name A Reema Ray Mystery Series Volume 2
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Rs. 234

The Sceptical Patriot Exploring the Truths Behind the Zero and Other Indian Glories (Paperback) Pric...

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The Sceptical Patriot Exploring the Truths Behind the Zero and Other Indian Glories (Paperback) Price Rs.198 A delightfully tongueincheek yet insightful look at Indian selfperception and self deceptionIndia. A land where history myth and email forwards have come together to create a sense of a glorious past that is aweinspiring...and also kind of dubious. But that is what happens when your future is uncertain and your present is kind of shittyit gets embellished until it becomes a totem of greatness and a portent of potential. Sidin Vadukut takes on a complete catalogue of Indias Greatest Hits and ventures to separate the wheat of fact from the chaff of legend. Did India really invent the zero Has it truly never invaded a foreign country in over 1000 years Did Indians actually invent plastic surgery before those insufferable Europeans The truth is more interestingand complicatedthan you think.Interesting Facts A pathbreaking book that questions the legitimacy of a range of popular India facts be it theclaim that the country invented zero or the assertion that Indians have always been peaceloving or the belief that Sushruta was the worlds first surgeon. An important title that makes us reassess history and understand its significance. Is written in a style that is accessible humorous irreverent. Specifications of The Sceptical Patriot Exploring the Truths Behind the Zero and Other Indian Glories (Paperback) Contributors Authored By Sidin Vadukut Book Details Publisher Rupa Publications India Publication Year 2014 May ISBN13 9788129129031 ISBN10 8129129035 Language English Edition 1st Binding Paperback Number of Pages 218 Pages Book Type Non Fiction Book Dimensions Width 5 inch Height 8 inch
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Rs. 167

The Football Fanatics Essential Guide (Paperback) Price Rs.146 Football is not just a beautiful game...

For : birthday
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The Football Fanatics Essential Guide (Paperback) Price Rs.146 Football is not just a beautiful game but also a global obsession. Every four years football kicks off a frenzy with every match every player and every kick being analyzed with fervor and recorded with vigor. This essential hand book is a companion volume for every football crazy fan who wants facts statistics and data right on hand. And the football fanatics essential guide and is jampacked with important and fascinating information on international matches and players and about Indias role in football history. Put together by the reputed sports commentator and columnist Novy Kapadia this compendium of football will be invaluable for every passionate enthusiast of this legendary game.About the AuthorNovy Kapadia reputed sports journalist and columnist is recognized as Indias leading football expert and commentator. Since 1980 he has covered several tournaments including FIFA world cups hockey world cups hockey champions trophy games European football Championships Olympics commonwealth games Asian games and all major national football tournaments. He also teaches and researches at SGTB Khalsa college (Department of English) university of Delhi. His articles have appeared in and the telegraph and sports world and magazine India Abroad News Service (IANS) Indias leading sports website and sportskeeda.com and the Asian age and India today and business standard and economic times and Hindustan times and BSP Deccan chronicle amongst others. He has also worked as a commentator and analyst for BBC ESPN ZEE Sports Star Sports Ten Sports Doordarshan All India Radio NDTV and CNN IBN. Specifications of The Football Fanatics Essential Guide (Paperback) Contributors Authored By Novy Kapadia Book Details Publisher Hachette India Publication Year 2014 May ISBN13 9789350098844 ISBN10 9350098849 Language English Edition Type Complete Binding Paperback Number of Pages 240 Pages Additional Features Other Features 2014 World Cup Special
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